Postcards provide a direct target market opportunity to attract potential customers to your business via low cost postage and printing. Post cards may be used to introduce your business to customers, to announce a special sale or to provide a special discount to people bringing the postcard your place of business as a coupon. Postcards may also be distributed at ones place of business or distributed at special events to potential customers. Postcards may include a combination of text, graphic designs, or photos.
Below are some steps to help you achieve a successful post card campaign;
What is the purpose of postcard: Decide why you are making the post card. What do you hope to accomplish with the post card?
Decide on photos or graphics: Will you be including photos or graphics on your post card? If so, locate them, and edit them as desired. Optimize the brightness and contrast. If needed, seek expert printer advice from a local print shop.
Select a template or style for your post card; Your local print shop should offer a selection of templates which you can edit easily, allow you to upload a completed design, or allow you to design a post card from scratch. Some vendors also offer professional design services (for a fee).
Always proofread; Proofread your postcard and have several other people read your postcard and note their reaction. Ask them what the postcard means to them, what message pops into their minds first.
Target market; Determine what your target market is. Target marketing helps reduce advertising cost and give you a better rate of return on your postcard campaign.
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